“… and those pitiful children need your help right now! So please send a check immediately and send as much as possible. That’s all you have to do. I have already addressed the reply envelope and I have even gone to the expense of putting a stamp on it so you won’t have to hunt for one!”

Pretty good guilt, eh? And you can also use guilt in a regular sales letter. Here’s how:

Continued Tomorrow

I Love You and Good Luck!

Dad

-The Boron Letters, Chapter 12, Gary Halbert