Tag: Team

Being CEO

How to structure Marketing Department

Chris Labs

It is such an important role, the role of media buying. You do not want all your business to rely on one or very few individuals. On the podcast Operators, Marty gives this structure recommendation. Basically, the department should be divised into two groups: One would be the media buyers. These are the engineers that understand the Facebook Ad platform as well as the Google ads and more. They would be a team of 2-3 media buyers which is enough to feed a huge business (100M$+). The second group would be the creative teams. They would be divised in small … Continue reading How to structure Marketing Department

Being CEO

Make sure your team is proactive with their time

Chris Labs

One of the best ways to do this is to present a real-world example of someone on your team who does this well. Walk everyone through an example week on their calendar and point out exactly how they are spending their time. Then have everyone pull out their own calendar and have them go through the same process on their own calendar. Are they batching tasks? Which of the events are high leverage activities? Are there more efficient patterns to create? You should go through this process with your entire team at least once a quarter. Lessons from Keith Rabois Continue reading Make sure your team is proactive with their time

Being CEO

Don’t offer shares in the business to employees.

Chris Labs

Ownership isn’t important, it’s the ONLY thing. Risk equals reward. “An honest day’s work for an honest day’s pay” is not risk-taking. If you work in my business, I’ll pay you fairly, try to make it a great place to work in, incentivize you if it makes sense for the company to do so, contribute to your pension, perhaps contribute to your health care and the health care of your family, teach you to grow your skills and thereby improve your personal net worth, ensure you have paidvacations, ensure you are not bullied or in any way discriminated against, and … Continue reading Don’t offer shares in the business to employees.

Learnings

Amp It Up!

Chris Labs

This is a copy of the blog post by Frank Slootman. As the former CEO of both Data Domain and ServiceNow, two successful tech companies in recent years, I am often confronted with questions: what did you guys do? What is the secret sauce? How did you do it? We never thought of ourselves as that different. We certainly didn’t think we had stumbled on a silver bullet. Did we just get incredibly lucky twice in a row? With hindsight and reflection, there are observations worth making that may benefit others. Bottom line: There is room up in organizations to … Continue reading Amp It Up!