Grab attention without cheating

Dear Mr. Tiberion,

I am attaching a plastic baggie to the top of this letter for two important reasons: First of all, what I have to say to you is very serious and I needed some way to be sure to get your attention.

And secondly, what is inside that baggie could very well be your passport to complete financial independence!

Why is this? The answer is simple: You see, what is inside that baggie is a very tiny amount of what is the most valuable thing on earth. I’m talking about real estate and, in this case, Hawaiian Real Estate! Yes, it’s true. The sand inside that baggie was taken directly from a certain beach on the island of Maui and this particular beach is one of the few left that is open for purchase to private investors!

Here’s what it’s all about: blah, blah, blah, etc., etc., etc.

-The Boron Letters, Chapter 14, Gary Halbert