Tag: Copywriting

Copywriting

Grab attention without cheating

Chris Labs

Dear Mr. Tiberion, I am attaching a plastic baggie to the top of this letter for two important reasons: First of all, what I have to say to you is very serious and I needed some way to be sure to get your attention. And secondly, what is inside that baggie could very well be your passport to complete financial independence! Why is this? The answer is simple: You see, what is inside that baggie is a very tiny amount of what is the most valuable thing on earth. I’m talking about real estate and, in this case, Hawaiian Real … Continue reading Grab attention without cheating

Copywriting

To make sure you get a reply: use guilt

Chris Labs

“… and those pitiful children need your help right now! So please send a check immediately and send as much as possible. That’s all you have to do. I have already addressed the reply envelope and I have even gone to the expense of putting a stamp on it so you won’t have to hunt for one!” Pretty good guilt, eh? And you can also use guilt in a regular sales letter. Here’s how: Continued Tomorrow I Love You and Good Luck! Dad -The Boron Letters, Chapter 12, Gary Halbert Continue reading To make sure you get a reply: use guilt

Copywriting

Pick an audience based on Recency, Frequency, unit of sale

Chris Labs

A brief explanation follows: Recency – The more recently a person has purchased (by mail) something similar to what you are selling, the more receptive he will be to your offer. Get ’em while they’re hot! In fact, always check to see if the list you are interested in has “hotline buyers” and see if you can rent them before anybody else. Hotline buyers are the most recent buyers of all. Sometimes they will be 90-day hotline buyers or even 30-day hotline buyers. These names are extremely good prospects! Frequency – The more often a person buys a particular item, the higher … Continue reading Pick an audience based on Recency, Frequency, unit of sale

Copywriting

In national advertising, every word is worth 10$. Every word that is worth less should be cut.

Chris Labs

Never repeat. A salesman who wastes his time might cost 1$ per hour. But an ad which does like things is wasting $10 per word. That can make the difference between profit and loss. Most success comes through efficiency. Most failures are due to waste. -My life in advertising, p.115 Continue reading In national advertising, every word is worth 10$. Every word that is worth less should be cut.