The concept behind it is that you have a ton of people that are in the mindset of spending online.

Marty from Wholesome Goods runs a day for 4 days, from one day prior to Prime to one day after Prime. It runs in parallel with Prime day. They send 2 emails a day for 4 days straight.

They made 1.065 M$ in incremental sales above their baseline revenue for that 48 hours period on their DTC website alone.

BE CAREFUL: You cannot call this your Prime Day sale… This will get flagged by Amazon. One of the operators call it its Primetime sales

– Marty, E006: Marty Wholesome Goods, De-Risking Talent, Data & Testing, Gamers, Panzerism, Prime Day & More.