Too many brands focus too soon on product diversification and expansion… The reality is that depending on your market, let’s say people buying a dog harness, you can easily do 30-40-50M$ by doing just that.

If however, you’re selling trombone oil, your TAM (Total Addressable Market) is much smaller and you should consider diversifying a lot sooner.

That will allow you to have certainty in your business. You will have market fit. And you will have mastered this product and its supply chain.

-The OPERATORS, E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.