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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Virality

The six principles that drive things to catch on (STEPPS)

Social CurrencyWe share things that make us look good
TriggersTop of mind, tip of tongue
EmotionWhen we care, we share
PublicBuilt to show, built to grow
Practical ValueNews you can use
StoriesInformation travels under the
guise of idle chatter

-Contagious, p.207

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September 4, 2022September 4, 2022 Chris LabsContagious, Jonah Berger, Marketing, Virality

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