You’re always most excited on Day 1. In the example of Alex Hormozi, his gym customers are excited prior to their first workout. Because after the first workout, they realize that shit, this is gonna be work.

I think this is especially true when the results depend on the customer. For example a dog training program. People are excited before starting but then they realize that it will take a lot of time and effort.

-Alex Hormozi on My First Million, Ep. 271 at 36mins