If you ask the business owner, yes! Of course! Who wouldn’t want that recurring revenue.

But not all businesses should be made a subscription. Maybe your customers will tolerate it, but one day a competitor will come out with a traditional model, and your customers will flock to it.

Here’s a great way to think about it:

When your customer will receive their package on month 2, 3 and 6, will they think: “Omg another one of those! I really need to cancel this damn subscription”.

Or will they think:

“Awesome! It’s finally here.” and think “Right on time” in case of commodities (dog food, etc) or “I’m sooo excited to open it” in case of other goods (clothes for example).

-Michael Dubin