“If you have a 10% chance of a 100x return, you should take that bet every time even if it’s going to feel bad 9 out of 10 times.”

If you want to improve something or develop something new,

Ask yourself: What’s the best case scenario?

If the best case scenario is 10-20% improvements… don’t work on this. It’s a waste of time (especially at your level).

Aim for the big bets.

-Jeff Bezos