So, for instance, if you have ten pledges of $500, and someone else has a thousand pledges of $5, you’ve raised the same amount of money, but the other company will have gotten far more attention. We used this to our advantage. We had a one-dollar reward level on our project, and it skyrocketed us onto the platform. -Cathryn from BestSelf Co.

-Ryan Daniel Moran, 12 Months to $1 Million, p.111