In business, you win by going all in on your customers.

If you focus on trying to “beat the winner”, the best you can hope for is getting caught up in a price war, which is a race to the bottom. Play your game, let competitors play theirs, and trust the system will take care of itself.

In fact, if you’re correctly executing this process, you won’t even be thinking about the competition. You’ll be too busy talking directly to your customers, making sure you have a damn good product, and making sure they have a damn good experience.

-Ryan Daniel Moran, 12 Months to $1 Million, p.107