1. You need a great video.
   The most important element is that the video communicates a specific emotion. Sophie’s video was recorded on her iPhone, but it was purpose-driven and rooted in emotion. At the very least, you need a video that explains what you’re doing, why, and where you’re going next.
   
2. You need a list of at least ten ideal customers in your network (friends, co-workers, etc.) who are excited about what you’re doing. Ask them to share your Kickstarter with their networks, which means their friends, their church groups, their fans, and especially their social media followers. This will be just enough exposure to get the ball rolling.
   
3. You need at least one micro-influencer who can help spread the video’s message. It’s time to go out and knock on doors to find that influencer. These could be Facebook groups, Instagrammers, bloggers, Youtubers, or podcasters. The only requirement is that this influencer has at least 10,000 eyeballs on their page or account. Ten thousands really is the magic number. At that level, the influencer isn’t so big that they will ignore you, but they are big enough that their influence helps spread the word.
   

Just like any business, people want to know what’s different about what you’re offering. As with any marketing venture, it’s your job to work like hell to get your information in front of the right people.

-Ryan Daniel Moran, 12 Months to $1 Million, p.68