Let’s suppose that you played the guitar and you sing, and you get the chance to work in a bar. So, you do 10 songs and the public loves one of them, they’re indifferent to 5 of them, and they hate 4 of them. Your audience.

So, the next time, you drop one of the 4 and you keep replacing it. So now you’ve got 2 that they love, 4 that they can tolerate, and only 4 that they loathe.

And you keep doing that over and ov34, and there will be a point, at some time, where you go in and you’ve got drop-dead show. It’s 10 proven rave hits.

The point is, though, you didn’t sit down and write those 10 rave hits immediately, because you don’t know. As your market, you will find out things. Keep what works and keep experimenting.

I think the main job of the guy who owns the company is to either do the marketing or see that it gets done and improved all the time.

Gary Halbert, Gary Halbert: XXX, p.103