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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

People sign up for what they think you can do for them. They renew because they like you.

It’s the personality letters that really go.

Keep bonding. You want to tell them personal stuff, snapshots of you and your family, and all kinds of stuff like that.

Gary Halbert, Gary Halbert: XXX, p.230

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November 14, 2021 Chris LabsCopywriting, Customers' Experience, Gary Halbert, Gary Halbert: XXX, Newsletter

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