We have a need to feel a little special, and respected

That’s why I always try to make the person feel a little special. I always try to slip in, “You’re going to get a better deal than anyone else.” […] Most people feel like they don’t get enough respect in their lives.

I think anybody listening to to this tape, you guys all have little tiny slights that happened to you in childhood or high school.

Sam Fishbine, Gary Halbert: XXX, p.13