Often, they’re not the same at all.

The classic one is the Corvette. A classic Corvette buyer will quote you all kinds of stats about the car, how it’s one of the original cars, the classic car, goes fast, has all of this engine power, has a lot of stuff. He’s well aware of its ability to turn heads and stuff.

But he’s still filling a need inside. Nobody spends $90,000 on a car without fulfilling some deep inner need.

Don’t scoff at those needs.

Mark Twain, Sam Fishbine, Gary Halbert: XXX, p.13