Interested in writing in bold, in CAPS or in italic ? Think twice.

If the reader noticed your way of writing, you did a bad job.

And, did you notice up there that when I mentioned my bandanna, I said “it’s the blue
one” in parenthesis? Did you wonder why I wrote it like that? I bet you didn’t. I hope not.
I hope not because if you did notice, then you were noticing my writing style instead of
my message.

-The Boron Letters, Chapter 23