Dear Mr. Jones:

Here’s a dollar. Yes, it’s a REAL dollar – nice and clean and new.

Keep it if you want to, after you’ve read this letter – but I don’t believe you will, then.

Here’s what it’s all about:

I’ve made an investment of a thousand dollars in human nature – human kindness. I’ve mailed a thousand dollars – in a thousand letters to a thousand people picked at random. I have done this because I believe that everyone is really kind, way down inside – that no one is REALLY heartless and that the only reason why folks do not help where help is needed is just because these needs are not IMPRESSED upon them hard enough.

“And that’s the mission of each of my thousand dollars – to impress the importance of a need. This thousand dollars is my subscription to the Blank Hospital – and I’m investing in the belief that everyone will bring back several more – at least another – with it. So our subscription – which I’m starting in this way will be at least two thousand – maybe five – for there’s going to be a lot of you who will send a five or a ten or more – when you mail my dollar back.

Remember – both my dollar and your dollars go to help crippled children.

Will EVERYONE come back?

Will everyone bring something more?

Are people really kind – or REALLY heartless?

Have I made a good investment?

What is YOUR answer?

Sincerely,

*Here is the most successful letter we have ever heard of – the famous “Dollar Letter”. Pinned to its top was a crisp,new dollar bill – a real dollar bill.

This letter pulled better than a 90% response. The writer of this letter told us that from 175,000 mailed, he got back $270,000, plus more than 90% of the $1 bills mailed out with them.

But this was only the start. From the list of more than 150,000 people who gave that $270,000, further subscriptions were secured to the amount of nearly $14,000,000.

-Gary Halbert