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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

When you target a niche, use specific words in the headline that will trigger their attention

In a ad for campers, use word like daypack, canopy, tent pad, etc.

-Ogilvy on Avertising

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July 25, 2021 Chris Labsadvertising, Copywriting, David Ogilvy, Headlines, Ogilvy on Advertising

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