Skip to content

Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

  • Access Notes
    • Learnings
    • Copywriting
    • Hiring
    • Happiness
    • Being CEO
    • Being Rich
Copywriting

Testimonials are key. Especially the ones from experts

Testimonials from celebrity are recalled but the product is forgot.

Testimonials from experts are very persuasive. An ex-burglar admitting he was never able to crack a chubb safe.

-Ogilvy on Avertising

Related

July 25, 2021 Chris Labsadvertising, Copywriting, David Ogilvy, Ogilvy on Advertising

Post navigation

Previous Previous post: When you target a niche, use specific words in the headline that will trigger their attention
Next Next post: Show prices in your ads

Tags

12 Months to $1 Million 48 Laws of power Acquisition Adaptation advertising Andrew Huberman Andrew Wilkinson Arguing Ask someone to do something Assumptions Atomic Habits Being a boss Being Rich Black Swans Build a system Business Meetings Buying a business Buying a small business Calibrated questions Chris Voss Claude Hopkins competitors Confidence Consumption Contagious Contagious: Practical Value Contagious: Social Currency Contagious: Stories Contagious : Triggers Cope with Losses Copywriting Copywriting Library Corporate Culture Criticize Customers' Experience Dale Carnegie David Ogilvy Deadlines decision making Digital Ads Discounts Employee compensation Escrow Fair Felix Dennis Focus Gary Halbert Gary Halbert: XXX Glossary Growth Habits Happiness Harvard Business Review Headlines Hiring How to get rich How to Win Friends and Influence People HTWFAIP - Principle 3-1 Huberman Lab Humility Identity innovation Investment James Clear John Carlton Jonah Berger Keith Rabois Kids Kopywriting Kourse Labeling Leadership Learning Listening Managing people Market Fit Marketing Mergers morning routine Motivation My First Million Podcast My life in advertising Naval Ravikant Negotiation Neuroplasticity Never split the difference Neville Medhora Ogilvy on Advertising OPERATORS Ordering Paul Graham Personal assets Physiology Positioning Pricing Problem Solving Product Development Profitability promote someone Psychology Reciprocity Relationships Risk Robert Iger Ryan Daniel Moran Sales Sam Fishbine Sam Parr Samples Satisfaction Scientific Advertising Selling Setoffs Shaan Puri Social Interactions Someone did something wrong Story-telling strategic planning Taking a break Taking actions Team The Boron Letters The One Thing The Paradox of Choice The Ride of a Lifetime This Book will teach you how to write better Time Management to-do list Tools Vacations Virality
Website Powered by WordPress.com.
  • Subscribe Subscribed
    • Roadmap to Billions
      • Join 131 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Roadmap to Billions
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • View post in Reader
    • Manage subscriptions
    • Collapse this bar