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Copywriting

Don’t put a period at the end of headlines

Periods are also called full stops, because they stop the reader dead in his tracks.

You will find no full stops at the end of headlines in newspapers.

-Ogilvy on Avertising, p.96

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July 25, 2021 Chris Labsadvertising, Copywriting, David Ogilvy, Headlines, Ogilvy on Advertising

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