Now one thing I haven’t mentioned so far is that you want to be on the lookout for ads and direct mail pieces that you see over and over. What this means is whomever is running the ad has hit a nerve.

And, a good way for you to make money is for you to hit that same nerve only do it better.

But, and I know I’m being redundant, the most important thing to do first is to locate those hot buttons. You don’t have to guess. You don’t have to wonder. You don’t have to ask people or take surveys.

All You Have To Do Is Observe!

-The Boron Letters, Chapter 7, Gary Halbert