You should pay very close attention to how I get action in my MD and DM pitches. I do this better than anybody. I am very thorough when it comes to closing a sale. Here’s a little example of how I do it.

“Would you like to get in on this great investment opportunity? Would you like to be one of the privileged few who actually own a piece of the finest beach in Maui. If so, it’s easy to order. All you have to do is fill out the order coupon and send it to me with your payment, etc., etc.”

One thing I want to stress is that you must be very clear, very specific about what you want him to do. Lead him by the hand and take him exactly where you want him to go. Tell him where the order coupon is. Tell him to fill it out. Tell him to enclose the payment. Tell him how much to send. Tell him who the checks and money orders should be made out to. Tell him to use the envelope. Tell him the envelope doesn’t need a stamp. (If it doesn’t). Tell him to put the envelope in the mail.

And, above all, tell him to do all this RIGHT NOW! TODAY!

Tell him what he will get if he hurries and tell him what he will lose if he delays.

Seriously, Bond, you should read my ads and DM pieces and pay particular attention to how I close the sales. Sometimes I devote as 25% or more of the entire ad to closing.

-The Boron Letters, Chapter 16, Gary Halbert