Attention:

You woke up at 6am. You shaved, you showered, you ironed that brand new shirt of yours.

You get in the car… 30 minutes later arrive at work.

BUT OH NO. Your shirt is all crinkled up!

You look a bit like a slob, and you absolutely HATE having a wrinkled shirt (which makes it look like you just woke up and don’t care)…

Interest:

Thankfully that was just a dream. You were smart enough to wear an Eddie Bauer shirt with our Wrink-Free Technology.

The fibers in these shirts are completely resistant to wrinkling for the first 50 washes (and even more after that), because of their high tensile strength.

No matter if you’re going to the job, to the parents house, or on that awkward first date…. your shirt will ALWAYS look pressed (like you JUST got it back from the dry cleaners).

-Neville Medhora, The Kopywriting Kourse