True behavior change is identity change

You might start a habit because of motivation, but the only reason you’ll stick with one is that it becomes part of your identity.

  • The goal is not to read a book, the goal is to become a reader.
  • The goal is not to run a marathon, the goal is to become a runner.
  • The goal is not to learn an instrument, the goal is to become a musician.

-Atomic Habits, p.34