It will help your reader vicariously experience the wonderful benefits of owning your product or service. Like this:

“And, just wait till you step into that warm inviting jacuzzi that comes with every apartment. Man oh man! The feel of that soothing bubbling water against your bare skin is just plain heaven.”

“You’ve heard of the expression about how you won’t believe your eyes? Well, this one time you won’t believe your eyes. No kidding. The delightful aroma of these charcoal broiled steaks will remind you how good it feels to be genuinely hungry”

“Wow! When I first felt her tongue going around and around on my skin I thought I was going to scream!”

A couple paragraphs back I wrote:”and if you can find a way to use it, you can dramatically increase your sales volume.”

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Now, compare that to this:”and if you can find a way to use it, you can make a bushel of money!”

Isn’t that a lot more powerful? You bet!

-The Boron Letters, Chapter 17, Gary Halbert