When someone tells you “No”, you need to rethink the word in one of its alternative – and much more real – meanings:

  • I am not yet ready to agree;
  • You are making me feel uncomfortable;
  • I do not understand;
  • I don’t think I can afford it;
  • I want something else;
  • I need more information; or
  • I want to talk it over with someone else.


Then, after pausing, ask solution-based questions or simply label their effect:

“What about this doesn’t work for you?”

“What would you need to make it work?”

“It seems like there’s something here that bothers you.”

Never split the difference, p.79