When silk shirts cost $15 they became so common among laboring men that other classes went to broadcloth.

My experience on cosmetics prove that a low price on perfumes, etc., does not appeal to the girl who should economize. She demands what the “best people” use.

Many people around me, working at small wages, consider cost far less than I do.

Suggest a thingto them because it is economical and you arouse opposition. You hurt their pride. But direct your appeal to those who do not consider cost and they like to be included.

-My life in advertising, p.111