People are like sheep. They cannot judge values, nor can you and I. We judge things largely by others’ impressions. People follow styles and preferences.

We rarely decide for ourselves, because we don’t know the facts. But when we see the crowds taking nay certain direction, we are much inclined to go with them.

“I showed in my advertising how the crowds were going to Overland automobiles. I told how the demand had forced a bankrupt concern into solvency.”

-My life in advertising, p.75