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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

One person presents a subject in way to flatter, another in a way to humiliate

One attracts a certain percentage, the other 10 times as many.

-My life in advertising, p.119

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March 28, 2021 Chris Labsadvertising, Claude Hopkins, Copywriting, Headlines, My life in advertising

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