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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

Do not waste a sentence or a word on anything else than what you’re selling.

Use every word to talk about the service. That is what you selling, that is all your prospect wants. There is no place to boast the brand.

-My life in advertising, p.113

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March 28, 2021 Chris Labsadvertising, Claude Hopkins, Copywriting, Marketing, My life in advertising, Selling

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