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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

Describe a gift, and some will decide that they want it, more will decide that they don’t. But everybody wants a secret gift.

There are things to considerin such an offer. The gift must not be disappointing. It should be somewhat better than customers are led to expect.

-My life in advertising, p.69

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March 28, 2021March 28, 2021 Chris Labsadvertising, Claude Hopkins, Copywriting, Marketing, My life in advertising, Samples

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