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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

Treat people in advertising as you treat them in person.

Consider the person who stands before you with certain expressed desire. However big your business, get down to the units, for these units are all that make size.

-My life in advertising, p.53

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March 14, 2021 Chris Labsadvertising, Claude Hopkins, Copywriting, My life in advertising, Selling

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