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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

Tell the same story that any rival could have told, but all others thought the story was too commonplace.

In advertising Van Camp’s pork and beans, Claude told of their steam ovens where beans are baked for hours at 245 degrees. That is regular practice. They told how they boiled beans in soft water to eliminate the lime which make skins tough.

-My life in advertising, p.66

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March 14, 2021 Chris Labsadvertising, Claude Hopkins, Copywriting, My life in advertising, Selling

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