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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

In advertising, make appeals overwhelming, almost resistless

Very few people will cheat a square deal. Try to hedge or protect yourself, and human nature likes to circumvent you. But remove all restrictions and say, “we trust you”, and human nature likes to to justify that trust.

-My life in advertising, p.57

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March 14, 2021 Chris Labsadvertising, Claude Hopkins, Copywriting, My life in advertising, Psychology, Selling

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