Ex 1. [tripe the conversions on your ecommerce store]+[in 3 days]+[or I’ll refund your money]

Ex 2. [wipe away your debt]+[before your tax return is due]+[so the IRS won’t call]

Or you can switch them around:

[I’ll refund your money for this conference]+[if you don’t get 7 real estate leads in one week]

–This Book will teach you how to write better, ch.9