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Roadmap to Billions

Roadtomillions.com was taken so I guess I have to aim higher

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Copywriting

To attack a rival is never good advertising

It is never good policy. The selfish purpose is apparent. It looks unfair, not sporty. Always appear as a good fellow.

Show a bright side, the happy, attractive side.

-Scientific Advertising, p.107

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January 23, 2021March 28, 2021 Chris Labsadvertising, Claude Hopkins, Marketing, Scientific Advertising

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