E.g. if selling a dating advice product to men, saying “Have you ever been at a bar and met a hot blonde, got her number, she was so into you… then she didn’t call back?”

Well, if your prospect is into brunettes & meets women on Tinder & only talks via text message, you just lost them. Instead:

“Have you ever met a girl and it seemed like things were going GREAT… but then she stopped responding… and you couldn’t figure out why?” Any hetero man can fill in the blanks there, and make your statement their own.

-Craig Clemens