The goal of maximizing is a great source of dissatisfaction. Because it is a daunting task to look for the best. And even once you made a decision, you are still questioning your decision, maybe there was a better option somewhere.

The opposite is satisficing. Where you will settle for something that is good enough and not worry about the possibility that there might something better elsewhere.

In our world with an increasing number of choices, the need to gather information is rapidly overwhelming. According to Nobel Prize-winning economist Herbert Simon, when all the costs (time, money and anguish) are factored in, the best option is satisficing.

-Barry Schwartz
The Paradox of Choice (p.80)