This is a copy of Shaan Puri’s post in AAP

So Blushie, today i’m gonna show you how we channeled our inner Pablo by stealing and remixing a tactic that a different startup used to close sales to take the fund from $1.7m → $2.4m.

​Once you learn this little trick, you can use it whether you’re raising money, trying to close sales, or really doing anything with email outreach.

​Now it’s time to pull that Picasso:

Ben slacked me about a tactic he saw Brex (a big, hot startup worth $2.5B+) using to close sales

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The way Ben described it was basically, if Brex was targeting you as a prospect, the sales rep would send you a forwarded email from the head of sales where he would tell the rep that you’re a great fit and offer a discount

I thought this was a genius approach by Brex because:

1. It feels special – it makes you feel like you’ve been handpicked for the offer from someone with authority (like the Brex head of sales)
2. It feels raw – being able to see a whole thread feels raw and real and not like a cold email at all
3. It feels friendly – all of the language in both of these emails and the transparency is v friendly, way more than normal cold emails

Here’s what Brex’s version looked like:

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Here’s what our version looked like:

We sent this to 70 people, got 30 responses, and closed 8. That’s 24 hours of work delivering $250K in value, if you’re counting!

Clearly, this tactic worked for brex and it worked for us.

It’ll work for you too, whether you’re trying to fundraise, close more sales, or do anything that involves outreach over email

Blushie, when you see something, steal and try it out for yourself. You don’t need to invent everything on your own to be a helluva artist. The good artists copy, the great artists steal.

-Shaan Puri

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