To make sure you get a reply: use guilt

July 7, 2021 Chris Labs

“… and those pitiful children need your help right now! So please send a check immediately and send as much as possible. That’s all you have to do. I have already addressed the reply envelope and I have even gone to the expense of putting a stamp on it so you won’t have to hunt for one!” Pretty good guilt, eh? And you can also use guilt in a regular sales letter. Here’s how: Continued Tomorrow I Love You and Good Luck! Dad -The Boron Letters, Chapter 12, Gary Halbert Continue reading To make sure you get a reply: use guilt

Copywriting

Another additional way to achieve this bond of intimacy and immediacy in your letters is to describe where you are and what you are doing as you are writing the letter

July 7, 2021 Chris Labs

-The Boron Letters, Gary Halbert Continue reading Another additional way to achieve this bond of intimacy and immediacy in your letters is to describe where you are and what you are doing as you are writing the letter

Copywriting

Pick an audience based on Recency, Frequency, unit of sale

July 7, 2021 Chris Labs

A brief explanation follows: Recency – The more recently a person has purchased (by mail) something similar to what you are selling, the more receptive he will be to your offer. Get ’em while they’re hot! In fact, always check to see if the list you are interested in has “hotline buyers” and see if you can rent them before anybody else. Hotline buyers are the most recent buyers of all. Sometimes they will be 90-day hotline buyers or even 30-day hotline buyers. These names are extremely good prospects! Frequency – The more often a person buys a particular item, the higher … Continue reading Pick an audience based on Recency, Frequency, unit of sale

Copywriting