What makes for an effective trigger? Triggers can help products and ideas catch on, but some stimuli are better triggers than others. As we discussed, one key factor is how frequently the stimulus occurs. Hot chocolate would also have fitted very well with Kitkat, and the sweet beverage might have complemented the chocolate bar’s favor better than coffee. But coffee is a more effective trigger because people think about and see it much more frequently. Frequency, however, must also be balanced with the strength of the link. The more things a given cue is associated with, the weaker any given … Continue reading A good trigger based on frequency and strength of association