Tag: This Book will teach you how to write better

Copywriting Library

Goal: Convince someone it’s worth it to live.

Chris Labs

S1. Life sucks right? Not really, here’s some easy changes… S2. A few simple steps you can take to make your life better. S3. How to reverse a shitty life S4. Make a crappy life, into a great life A. Sometimes life seems completely, and utterly, overwhelming. When everything sucks in your life, sometimes death seems better. Obviously if certain things in your life were better, you’d WANT to live. Right? If so, then let’s do something about changing your life around. I. Let’s break down your life into three areas: -Health: Your general state of health.-Wealth: Your money situation.-Love: … Continue reading Goal: Convince someone it’s worth it to live.

Copywriting Library

Goal: Convince Jason to buy a helicopter

Chris Labs

S1. Every CEO has a helicopter, why don’t you? S2. Hate traffic on I-35 in the morning? Drive OVER it S3. How to save 300 hours per year of frustration S4. Own an helicopter and: Make more, drive less, be happier A: Hey Jason,You know how that drive from your apartment to the office is SO brutal that you end up cursing at everyone who cuts in front of you? Well, if you had an helicopter, that wouldn’t even be an issue! I: With a helicopter, you would: …get to work in only 20% of the time. …have no more … Continue reading Goal: Convince Jason to buy a helicopter

Copywriting Library

Every amateur tennis player has the exact same problem with their tennis swing:

Chris Labs

Every amateur tennis player has the exact same problem with their tennis swing: They don’t bend their elbow at the proper angle for their height. Sounds really simple, but we see it every day… chances are you bend your elbow incorrectly also, and we’re going to show you how to hit the ball harder simply by changing the bend of your elbow. This little body-hack will let you: Hit the ball harder, without swinging harder. Hit the “sweet spot” of the ball with each swing. Increase the speed of your serve by 20%. All these improvements come from simply bending … Continue reading Every amateur tennis player has the exact same problem with their tennis swing:

Copywriting

What your brain is thinking right now, is the way you’re gonna write.

Chris Labs

Feeling sad/tired/blue? Your writing will probably come across as that. Feeling fun/happy/playful?Your writing will probably come across as that. Here’s some brain-hacks I use myself to get in the right state of mind. CLEAN YOUR ROOM JOHNNY!Try to clean your room or make your bed in one minute flat. SWEET SWEET DRUGS.Drink some caffeine. This is a nice temprorary solution. Coffee or white tea is my fav. I’ve often had a beer when writing to switch my brain in a different mode. WRITE FOR THE TONE YOU’RE IN:Sometimes I’ll wake up feeling crabby, and write an article in that not-taking-any-shit … Continue reading What your brain is thinking right now, is the way you’re gonna write.

Copywriting

[End results customer wants]+[Specific time period]+[Address the objections]

Chris Labs

Ex 1. [tripe the conversions on your ecommerce store]+[in 3 days]+[or I’ll refund your money] Ex 2. [wipe away your debt]+[before your tax return is due]+[so the IRS won’t call] Or you can switch them around: [I’ll refund your money for this conference]+[if you don’t get 7 real estate leads in one week] –This Book will teach you how to write better, ch.9 Continue reading [End results customer wants]+[Specific time period]+[Address the objections]

Copywriting

We can even sex-up those headlines by adding more descriptive images in the persons head

Chris Labs

“How to avoid getting stretch marks” -> “How to avoid gross stretch marks on your belly” “Three ways to increase email opt-ins” -> “Three ways to increase email opt-ins before your lunch break is over” “Why the Tyrannosaurus Rex has such short arms?” -> ” Why does the Tyrannosaurus Rex have hilariously short arms?” -This Book will teach you how to write better, ch.2 Continue reading We can even sex-up those headlines by adding more descriptive images in the persons head