If you cannot get the terms you know make sense, then walk away. This is one occasion when you have the right to overrule senior management in your company, if you feel strongly enough. Listen hard. But if you are not convinced, insist they walk away. -How to get rich, p.280 Continue reading No deal is a total make-or-break deal. Not one.
-How to get rich, p.129 Continue reading When you stop listening, you stop learning
If a man write a better book, preach a better sermon, or make a better mouse-trap than his neighbor, tho’ he build his house in the woods, the world will make a beaten path to his door. -Ralph Waldo Emerson, How to get rich, p.69 Continue reading The power of a great idea, product
Customers always want lower prices. But when it comes to demanding lower prices, customers will focus first and hardest on their biggest categories of spending. Being a relatively unimportant part of your customers’ total cost structure won’t eliminate all price pressure, but it will go a long way toward making you less visible when your customers turn their attention to reducing expenses. Continue reading The importance of being unimportant
Familiar copy with short sentences and common words sell most. Want the same? Go to http://hemingwayapp.com/ Continue reading Gary Halbert wrote copy for 4 graders
10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media: “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history No matter how long you’ve been doing this, what you think will work is often wrong Great ad ideas can come from anyone – and often do. Some of our best ad ideas have come from people in totally different departments Pushing something hard because it’s what you “want” to work (for branding purposes or whatever), never works Nothing will cost you more … Continue reading Bible on Advertising by Craig Clemens
“Your natal horoscope will consist of nine pages and 3000 words. Your natal horoscope will contain your psychological analysis plus a discussion of the following: your lovelife; financial outlook; marriage; family and children relationships […]” -How your horoscope can bring you wealth, love, success and happiness. -Gary Halbert Continue reading Always describe exactly what to expect
This is a copy of Shaan Puri’s post in AAP So Blushie, today i’m gonna show you how we channeled our inner Pablo by stealing and remixing a tactic that a different startup used to close sales to take the fund from $1.7m → $2.4m. Once you learn this little trick, you can use it whether you’re raising money, trying to close sales, or really doing anything with email outreach. Now it’s time to pull that Picasso: Ben slacked me about a tactic he saw Brex (a big, hot startup worth $2.5B+) using to close sales The way … Continue reading How to close a sale/email outreach
This is a copy and paste from this blog post of Stewart Butterfield. Build Something People Want We know that we have built something which is genuinely useful: almost any team which adopts Slack as their central application for communication would be significantly better off than they were before. That means we have something people want. However, almost all of them have no idea that they want Slack. How could they? They’ve never heard of it. And only a vanishingly small number will have imagined it on their own. They think they want something different (if they think they want … Continue reading We don’t sell saddles here.
Roadmap to Billions 