Basically, my understanding of what the operators said is that if you have a reasonable offer on the table, even if it’s not what you had in mind, you should take it. Because you never know what’s gonna happen in the future. And in reality, your life will change and will not be very different whether that amount is 20, 30 or 60 millions. -The OPERATORS, E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More. Continue reading Take the money
You’re always most excited on Day 1. In the example of Alex Hormozi, his gym customers are excited prior to their first workout. Because after the first workout, they realize that shit, this is gonna be work. I think this is especially true when the results depend on the customer. For example a dog training program. People are excited before starting but then they realize that it will take a lot of time and effort. -Alex Hormozi on My First Million, Ep. 271 at 36mins Continue reading Sell someone when they are the most excited
It’s crucial to determine rightfully what’s the market you’re in and who’s the customer. E.g. James had launched blue-blocking glasses and it was a great success. Then the time came to launch more products. Well, James had bought into the belief that he was selling glasses, not helping people with sleep problems. He had focused on the product, not the person. He needed to discover that he was a sleep company, not a glasses company. -Ryan Daniel Moran, 12 Months to $1 Million, p.34 Continue reading What are you actually selling? And who’s your customer?
Classic never dies, ever What you stand for is more important than what you sell Authencity speaks and sells itself -Michael Cassel, The Curse of Von Dutch Continue reading The three pillars of branding
A lot of people are afraid to do that. Gary Halbert, Gary Halbert: XXX, p.138 Continue reading If somebody wants what you’re selling and you remove the fear out of it, you’ll make the sale
99.9% of them will not. So, you virtually eliminate your returns overnight. They go down to almost zero under those circumstances. They have to give you proof of everything they try to do. And if they did try everything you tell them to do, they’re going to be successful and they won’t want their money back. Sam Fishbine, Gary Halbert: XXX, p.107 Continue reading Give an incredible guarantee paired with condition of proof of everything they do
As soon as they order, they should get a stick letter that reassures them they made a good decision purchasing that product, and say,” By the way, I want to tell you, something brand new just happened, and you may be interested too. And since you’ve ordered this other thing, if you order right away, you get a special deal.” That’s the most profitable time, usually in the selling cycle of the customers. Gary Halbert, Gary Halbert: XXX, p.105 Continue reading As soon as they ordered, that’s when people are the most wlling to repurchase.
So at the moment a customer starts moving, once he’s in motion. Whether that’s contacting you about the product, adding it to cart or buying something, you got him in the mindset. Keep going after that guy. But you’ve got to remember, though, a slug only remains in heat for a short period of time. Gary Halbert, Gary Halbert: XXX, p.82 Continue reading It’s extremely hard to get someone to do something (aka get someone to buy your stuff)
Rather than saying you’ll save time and leave it to them to imagine what saving time means to them, say, “So instead of spending an hour changing the oil in your car, you’ll spend 10 minutes. You can use the rest of that time to take your kids out to a movie. Or you can spend the time with your family or spend the time practicing your golf swing,” or something like that. Bring it home to them. Sam Fishbine, Gary Halbert: XXX, p.14 Continue reading Give them something that helps them flesh out the fantasy. People aren’t as visual as we think
Every act that you have ever performed since the day you were born was performed because you wanted something. -Principle 3, How to Win Friends and Influence People, p.62 Continue reading The only way on earth to influence other people is to talk about what they want and show them how to get it.
Roadmap to Billions 