Tag: Sales

Learnings

The best way to train a sales team is to get them to listen to the testimonials of the people that they sold to last week

Chris Labs

By hearing how your product actually changed the customers’ life, your sales team will believe in what they are selling. They will know that it truly works and there is nothing more convincing than someone who truly believe in something. You can either trick yourself into having the right tone -Alex Hormozi on My First Million, Ep. 271 at 1h04mins Continue reading The best way to train a sales team is to get them to listen to the testimonials of the people that they sold to last week

Negotation Mastery

Triggering “No” peels away the plastic falsehood of “Yes” and gets you to what’s really at stake.

Chris Labs

Along the way, keep in mind these powerful lessons: Break the habit of attempting to get people to say “yes”. Being pushed for “yes” makes people defensive. Our love of hearing “yes” makes us blind to the defensiveness we ourselves feel when someone is pushing us to say it. “No” is not a failure. We have learned that “No” is the anti-“Yes” and therefore a word to be avoided at all costs. But it really often just means “Wait” or “I’m not comfortable with that.” Learn how to hear it calmly. It is not the end of the negotiation, but … Continue reading Triggering “No” peels away the plastic falsehood of “Yes” and gets you to what’s really at stake.

Copywriting

Don’t give free stuff. Ask people to ask for it

Chris Labs

Hand an unwanted product to a housewife and she pays it slight respect. She is in no mood to see its virtues. But get her to ask for a sample after reading your story, and she is in a very different position. She knows your claims. She is interested in them, else she would not act. Plus, she expects to find the qualities you told (a bit of mental impression). By knowing what to look for, she will undeniably find it. –Scientific Advertising, p.38 Continue reading Don’t give free stuff. Ask people to ask for it