Once something is given to you, giving it up will entail a loss.

It is called the endowment effect. Something you have been endowed is worth more to you. “Losing” it will hurt worse than “gaining” will give please. This is why companies can afford the money back guaranteed policy. Once people own them, the products are worth more to their owners than the mere cash value. -Barry SchwartzThe Paradox of Choice (p.73) Continue reading Once something is given to you, giving it up will entail a loss.

How to close a sale/email outreach

This is a copy of Shaan Puri’s post in AAP So Blushie, today i’m gonna show you how we channeled our inner Pablo by stealing and remixing a tactic that a different startup used to close sales to take the fund from $1.7m → $2.4m. ​Once you learn this little trick, you can use it whether you’re raising money, trying to close sales, or really doing anything with email outreach. ​Now it’s time to pull that Picasso: Ben slacked me about a tactic he saw Brex (a big, hot startup worth $2.5B+) using to close sales ​ ​ The way … Continue reading How to close a sale/email outreach