Tag: Psychology

Learnings

It’s extremely hard to get someone to do something (aka get someone to buy your stuff)

Chris Labs

So at the moment a customer starts moving, once he’s in motion. Whether that’s contacting you about the product, adding it to cart or buying something, you got him in the mindset. Keep going after that guy. But you’ve got to remember, though, a slug only remains in heat for a short period of time. Gary Halbert, Gary Halbert: XXX, p.82 Continue reading It’s extremely hard to get someone to do something (aka get someone to buy your stuff)

Copywriting

We have a need to feel a little special, and respected

Chris Labs

That’s why I always try to make the person feel a little special. I always try to slip in, “You’re going to get a better deal than anyone else.” […] Most people feel like they don’t get enough respect in their lives. I think anybody listening to to this tape, you guys all have little tiny slights that happened to you in childhood or high school. Sam Fishbine, Gary Halbert: XXX, p.13 Continue reading We have a need to feel a little special, and respected

Copywriting

2 reasons why a man buys anything. There’s the reason he’ll give you and there’s the real reason

Chris Labs

Often, they’re not the same at all. The classic one is the Corvette. A classic Corvette buyer will quote you all kinds of stats about the car, how it’s one of the original cars, the classic car, goes fast, has all of this engine power, has a lot of stuff. He’s well aware of its ability to turn heads and stuff. But he’s still filling a need inside. Nobody spends $90,000 on a car without fulfilling some deep inner need. Don’t scoff at those needs. Mark Twain, Sam Fishbine, Gary Halbert: XXX, p.13 Continue reading 2 reasons why a man buys anything. There’s the reason he’ll give you and there’s the real reason

Negotation Mastery

Triggering “No” peels away the plastic falsehood of “Yes” and gets you to what’s really at stake.

Chris Labs

Along the way, keep in mind these powerful lessons: Break the habit of attempting to get people to say “yes”. Being pushed for “yes” makes people defensive. Our love of hearing “yes” makes us blind to the defensiveness we ourselves feel when someone is pushing us to say it. “No” is not a failure. We have learned that “No” is the anti-“Yes” and therefore a word to be avoided at all costs. But it really often just means “Wait” or “I’m not comfortable with that.” Learn how to hear it calmly. It is not the end of the negotiation, but … Continue reading Triggering “No” peels away the plastic falsehood of “Yes” and gets you to what’s really at stake.

Learnings

Remember that the people you are talking to are a hundred times more interested in themselves and their wants and problems than they are in you and your problems.

Chris Labs

A person’s toothache means more to that person than a famine in China which kills a million people. -Principle 4, How to Win Friends and Influence People, p.123 Continue reading Remember that the people you are talking to are a hundred times more interested in themselves and their wants and problems than they are in you and your problems.