Interview Questions
Life is [blank], people are [blank], I am [blank] On 10, how lucky are you? Looking for high numbers. -Shaan Puri Continue reading Interview Questions
Tag: Psychology
Vivid Interviews weight much more than thousands of written reviews.
It’s called availability heuristic. The more frequent an information is seen, the more available to the memory it is. But also, the salience or vividness of that information makes it easily come to mind. -Barry SchwartzThe Paradox of choice (p.59) Continue reading Vivid Interviews weight much more than thousands of written reviews.
Promote the benefits experienced AFTER using the product instead of the product.
Let’s say you offer a newsletter. You should talk about the result for the customer after using the product. What we all do is promote the fire flower. But instead, we should promote what BIG FIRE super mario can do … Continue reading Promote the benefits experienced AFTER using the product instead of the product.
I really like strawberry and cream but when I go fishing I bring worms for the fish.
Forget what you like, put yourself in your customer’s mind and figure out what HE wants. -Dale Carnegie Continue reading I really like strawberry and cream but when I go fishing I bring worms for the fish.
RECIPROCITY
Losses have more than twice the psychological impact as equivalent gains
-Barry SchwartzThe Paradox of choice (p.70) Continue reading Losses have more than twice the psychological impact as equivalent gains
Psychology towards Gains & Losses
When it comes to gains, people prefer certain, smaller gains to a larger uncertain one. When the possibilities involve losses, we will risk a larger loss to avoid a smaller one -Barry SchwartzThe Paradox of choice (p.66-67) Continue reading Psychology towards Gains & Losses
Roadmap to Billions 